I was looking for someone to help me understand internet marketing and came across a website for Danny DeMichele, a person that had the credentials of someone I would trust to help me out. I first decided to check out the book that Danny DeMichele had written, to get a sense of what I needed to do on my own. I then hired his company to put together a plan for making my e-commerce site much more successful than what it currently was.

I told our marketing team to make sure that they stayed on top of the work that Danny DeMichele was doing and see if they could track all the sales we were getting, back to the plan that was currently in place and still running.

I think that it took a little time, but becoming more successful does not happen overnight, and our sales were starting to improve. It was not just the sales; it seemed that the traffic had not increased a whole bunch, but that the people that were coming to the site were buying. Our conversion rate had nearly doubled after the first six months of our plan with Danny DeMichele. I would highly recommend checking out his book, if nothing else.